Year 2007 five-butt Tokay Aszu, supplied by the Royal Tokay Winery, was served at the official opening ceremony of the London Olympics. Bibendum Wine, the official catering partner of the Olympics – which is also the representative of Tokay Winery in the UK – delivered approximately 500 bottles, which were served at the opening reception as the dessert wine accompanying strawberry sweets. VIP guests, who paid over one thousand pound for their tickets, were also offered the five-butt Tokay Aszu as the complimentary glass of wine.